Novo Nordisk

Freelance Motion Graphics Designer and instructor. www.jesperfrydenlund.com

Jesper Frydenlund

Heading for zero environmental impact 

Søren Chr. Andersen

Writer, Co-developer, Director

Community Developer at Feats. | dadi@feats.co

Daði Freyr Ragnarsson

GENRE
Launch of a new digital tool

COMMUNICATION GOALS
To inform the target group that a well-known analog tool has been digitized and has been given expanded applications.

AUDIENCE
Managers and employees in the Novo Nordisk production department, who use the tool in its analog version.

IDEA / CREATIVE GRIP
To show the shift from analog to digital use quite concretely and in a realistic, recognizable, and yet aesthetically appealing working reality. Show it AND tell it.

https://www.supercreative.dk/cases

PSPS Alive

Director & writer

Community Developer at Feats. | If you need any Feats related help feel free to message me! 😃 🙋

Film supporting the launch of pharmaceutical company Novo Nordisk bold climate strategy aiming for zero environmental impact by 2030.

Launch film: New Climate Strategy

CAMPAIGN GOALS
To create awareness about Novo Nordis' new climate strategy.

AUDIENCE
Internal and external stakeholders.

IDEA / CREATIVE GRIP
To use the voices of the generation that will inherit the environmental problems, if not act now, to ask the questions the strategy addresses - and show them

https://www.supercreative.dk/cases

Circular for Zero

GENRE
360-degree campaign

EXAMPLE
TV trailer

CAMPAIGN GOALS
To increase the number of license payers as well as increase the understanding of the tagline "License is something we give to each other".

PLATFORMS
TV trailers, radio spots, web banners, facebook posts, website, direct mail, etc.

AUDIENCE
25+

CHALLENGE
The tagline was established by previous campaigns, but needed further development and concretization.

IDEA / CREATIVE GRIP
To illustrate how the license goes together with facts and statistics. Visually illustrated numbers and relationships between numbers with people e.g. the human layer cake diagram. Textually, the unsubscribe in each campaign element plays with the tagline, e.g. News is something we throw our hand at -> License is something we give to each other.

https://www.supercreative.dk/cases

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Søren Chr. Andersen

Copenhagen, Denmark

Head of Creative…

Brand & Marketing

"Licens er Noget vi Giver til Hinanden" Campaign

Director & writer…

Brand & Marketing

Circular for Zero

Director & writer…

Brand & Marketing

PSPS Alive

Writer, Co-developer, Director…

Brand & Marketing

Heading for zero environmental impact

+1

Søren Chr. Andersen

Copenhagen, Denmark

Head of Creative…Head of CreativeW…

Brand & Marketing

"Licens er Noget vi Giver til Hinanden" Campaign

Director & writer…Director & writerW…

Brand & Marketing

Circular for Zero

Director & writer…Director & writerW…

Brand & Marketing

PSPS Alive

Writer, Co-developer, Director…Writer, Co-developer, DirectorW…

Brand & Marketing

Heading for zero environmental impact

+1

Head of Creative…

Director & writer…

Director & writer…

Writer, Co-developer, Director…