Children can not develop without experiencing a few bruises in life. Playing around, experimenting and exploring their fantasies are all part of having a good childhood. Codan Forsikring, therefore, offers parents a variety of customized accident-insurances for their children.
Initiating a national online-campaign, Codan Forsikring wanted to remind parents what it’s like to be a kid. The campaign would have to make the parents experience the world through the eyes of their children, and see that in order to learn, develop, and explore their fantasies they have to face dangers in life.
A 360º video experience was created that invited parents to become kids again by seeing what crazy dangers they can put themselves into. Experiencing the thrills and horrors of crashing in a shopping-cart, falling down the stairs and other bone-breaking scenarios, forced some fun and breathtaking reactions out of the parents while they were filmed.
The campaign ran on Facebook, Youtube, and LinkedIn and has been viewed more than 2.000.000 times.