Kvickly Custom Typeface

Kvickly, which is part of the Coop retail chain of companies, asked LOOP to develop a custom typeface that would help support the company’s visual identity and brand. We found handwritten sale signs looking at historical footage from Kvickly in the 70’ies, and used this as inspiration for the new typeface. It had to be able to be used on all digital platforms, thus optimized for digital use, so we developed a contemporary typeface, that would not only work on signs in-store, but also on all communication platforms.