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Why Join

Denmark’s fourth-largest bank sought to integrate all of its business units into a modernised corporate identity – one that would inspire trust in customers and stakeholders alike and equip the bank for the challenges of today. Sydbank, however, faced a highly competitive market. Sydbank wanted to distinguish itself as a warm and honest institution dedicated to developing relationships with its customers. We collaborated with them to develop a new and improved corporate identity. We redesigned the cornerstone of the bank: The corporate logo. We went on to overhaul numerous elements comprising the customer and stakeholder-experience – including signage, credit cards, websites, and printed communication. We conducted a full-scale implementation of a modern, integrated corporate identity. We created design and photography guidelines – including an image bank, best-practice examples, and comprehensive templates. We also developed a marketing program and merchandising materials. The result is a modern, strong and differentiated visual identity which demonstrates Sydbank’s contemporary, warm, and trustworthy image.
Brand
Verified (4)

Mike Ingvorsen

Graphic Design and Graphic Production

LOOP Associates

Design Agency

Jan Nielsen

Creative director

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