Safmarine Re-branding

From its humble beginnings in South Africa in 1946, Safmarine has grown into a global shipping company operating in more than 90 countries worldwide. For the positioning and re-branding we carried out a new design of Safmarine's visual identity, which included drawing a contemporary logo, designing a distinctive typeface, and creating a consistent image experience shaped by optimism and a can-do spirit. This was created for all channels from web, mobile and social platforms for letterhead, business cards and offices in 85 countries worldwide.