EcoTree is a simple, ground-breaking way to reward people for supporting sustainable forestry in Europe. Seeing as few people can travel to visit their trees in EcoTree’s forests, tree-owners rarely get a chance to see their tree in person.
To enable their community to have a more tangible connection with their trees, EcoTree wished to develop an Augmented Reality experience where one can place a virtual tree in their surroundings. To make this experience an (augmented) reality for people, Khora developed an AR filter to distribute on EcoTree’s Instagram account. Because it’s social media, the filter also allows users to take a selfie with the tree!