The twin chandeliers were part of a strategy to increase foot traffic along the highly competitive luxury retail corridor of Fifth Avenue. The task from Swarovski’s Retail Architecture division was “an illuminated installation that had a dynamic quality to capture the attention of people walking by the store…ideally, something that could change or be refreshed easily”. Given the small dimensions of the space, it quickly became clear that the only opportunity was on the ceiling.
The chandeliers were shaped in an upside-down silhouette of the New York City skyline. Color-changing LED lighting systems allowed the store to align with the color changes of the iconic Empire State Building in Manhattan e.g pink on Valentine’s Day or green on St. Patrick’s Day, creating a New York experience inside the store.