LOOP Associates helped Ny Carlsberg Glyptotek modernise its entire visual expression and all communication. We designed a new website, setting new standards for digital museum communications. Further, LOOP Associates continuously develops the designs surrounding all exhibitions, including programmes, posters, ad-concepts, and online marketing. Our relationship, spanning years with Ny Carlsberg Glyptotek, has led the museum’s artwork to reach an ever-increasing audience via more and more platforms. Since the launch of the new website, on and offline visits have seen a dramatic increase. Our designs led to the most impressive outcome in 114 years, with the number of visitors in 2012 exceeding 400,000 for the first time in the history of the museum