I’m a Lead Creative Art Director based in Belgium, and co-founder of LABRADOR, a social-first creative agency. At LABRADOR, we build brands from social up. Social media has matured and is now central to how brands are experienced. That’s why we consider social platforms as primary spaces for brand building. We focus on creating strong visual universe, narratives, and ideas that allow brands to stand out in saturated social environments. My role sits at the intersection of craft and direction. I work across art direction, campaign conception, content format systems, photography, film direction, and editorial storytelling ensuring that daily content gets the level of intention, coherence, and visual authority a brand deserves. Throughout my career, I’ve collaborated with international organizations and brands including VICE, Mercedes-Benz, Neuhaus, Greenpeace, Amnesty International, AB InBev, Volkswagen, ING, EDF Luminus, GAIA, UPSA, and others. 👀👀 https://labrador.works/ 👀👀