I’m Gareth, a creative director and designer who turns ideas into bold, clear work: brand identities, campaigns, motion, events, and digital that stay consistent from a social post to a shopfront. Most of my work is graphic design and illustration. I’m an Illustrator expert and fast in Figma, and I’m just as happy directing a photoshoot, a film, or a live event as I am refining a layout. I like creating work that adapts to different markets but stays on brand. I've led creative on projects for YouTube, bp, Tonies, Santander, easyJet holidays, and Boots, and presented to clients like GSK, Novartis, and AstraZeneca. I’m now freelance, working with agencies including Dentsu and Birthday Collective in New York, after 20+ years in the industry and time as Creative Lead at Hogarth. I'm easy to brief and good with teams. I’ve scoped, budgeted, and mentored for years, and I hold a distinction-level leadership qualification from the Chartered Management Institute. See my work: garethabbit.myportfolio.com