I’m a Senior Product Designer with 11+ years’ experience across healthcare, Web3 and B2B. Over that time I’ve built teams, scaled design systems and stayed hands-on as an IC. I focus on customer journeys, design systems and AI-driven innovation. That has meant everything from creating synthetic patient avatars in pharma to building blockchain-enabled fashion. My work has been recognised at the Creative Floor, PM Society Awards and New York Festivals. What drives me most is accessibility and inclusive design, making sure the products I design work for everyone. At the heart of it all I care about building a culture of innovation and keeping real people at the centre of design.