A lot of people can come up with great ideas. Jonny Zeller can do that with the best of them, but he also has the resources to actually bring just about any crazy idea to life. Toss in his curated network of best in class actors/musicians/influencers, and it’s hard not to want to jump on board. And while it’s difficult to describe his work within the confines of a single genre, the soul of his vision, and more importantly the way he brings them to life, does have a common thread: 360 storytelling. If there’s a tale to be told, he’s already thinking of how to tell it through video, photo, NFTs, out-of-home, Snap/IG/FB/TikTok, experiential activations... and whatever’s coming out the day after tomorrow. When he’s not on the other side of the world crafting campaigns, you can probably find him hitting jumps on his snowboard, scuba diving (hopefully with no sharks around), or hunting down the best food in LA. If you ask nicely, he’ll probably share some of his secret spots…