Opera. Ballet. Theatre. Three classic art forms that are not exactly on the top of young people’s minds. So, The Royal Danish Theatre made a cheap subscription to fix this.

The insight was simple: We are better than ever when we exercise and take care of our bodies. But it’s just as crucial to remember to exercise our feelings and emotions.

The campaign was made in the same style and language as fitness-chains to remind young Danes to use the theatre to exercise their emotions.

http://www.theunicorn.dk/portfolio/exercise/