Brand & Marketing
Since 1904 Georg Jensen has been recognised as one of the leading exponents of timeless Scandinavian design and unparalleled craftsmanship. For the "All I want for Christmas is Jul" campaign our main focus was to combine their home and jewellery category under one entry: Scandinavian Design. Aligning creative vision with the overall strategy, we focused on the act of giving to showcase the faces, expressions and emotions of the “giver” in the instant the present is unwrapped. We gave them a fresh approach on a traditional season campaign that made them stand out as an original choice in the gift jungle.
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