Brand & Marketing
Georg Jensen teams up with acclaimed Berlin-based artist duo Elmgreen & Dragset for a thought-provoking installation crafted in solid sterling silver; “The Bed”. It can be thought of as a futuristic interpretation of that ovoid bonbonnière, divided into two halves and containing an upholstered interior in the artists’ signature cyan. Within the base are parallel slots to fit two iPhone X, which, when inserted, would look as though they’re in bed together.
Reinforcing both function and metaphor, the interior structure would block both signal reception and sound. Georg Jensen’s product developer Philip Mørch-Lassen, a silversmith with a background in computer animation, was tasked with turning Elmgreen & Dragset’s vision into reality.
The finished ‘Beds’ were a hit in Milan, A craft that is over a hundred years old came to life in such a contemporary environment. This project has made Georg Jensen bolder about what we can contribute to the conversation between art and craft.