Brand & Marketing
Maersk is the world’s largest container shipping company known for reliable, flexible and eco-efficient services. In 2015 we redesigned the Maersk Line visual identity. We developed a new design that gave the recipient something to think about. The illustrative approach together with clever headlines, combine a degree of crafty wit with the powerful subject matter. This style supports and complements but also softens our USPs which otherwise could be too cold and complacent. The large typography was key. It worked as a way to enhance the visual hierarchy of the page by ensuring visitors read the largest type on the page first because that is what grabs our attention first. The new design is not only an effective layout for graphics and typography, but it also – quite literally – has multiple layers to be unveiled making it unique, intelligent and memorable.