Magasin Du Nord was founded in 1868 and is Denmark’s oldest and largest chain of department stores. The Magasin logo has largely been the same since its inception in 1952. It’s hugely recognized and in Denmark a household mark, but one that, when looked at closely, wasn’t the most finessed piece of lettering. so we collaborated with Magasin on a significant rebrand, unifying all platforms with a simple yet versatile identity that has the focus on optimizing friction/cost and lead-time in the marketing and design processes from pre-order to in-store launch. We updated the classic Magasin Logo, the Mad & Vin logo, as well as new products/packaging.