Positioning Strategy & Brand Identity

1,200,000 needlestick injuries occur in Europe every year - the most common occupational hazard in healthcare. They inflict anxiety, infections, and fatalities, with 80,000 healthcare workers infected yearly, world-wide. We started by creating a mission focused on not just reducing, but 'eliminating needlestick injuries'. Then, used this as the core idea to develop bold messaging, a dynamic visual identity, and a marketing strategy that engages healthcare professionals driving adoption.