Quadric Index is an analysis tool used by Quadric consultants, and the origin of Feats. Quadric Index is used to determine which core idea a brand is focused on. Then, to quantify how focused and aligned the brand’s activities are with the core idea that matters to it. For example, quantifying Volvo’s focus and execution on ‘safety’. This is a new way to understand and rank brands. Unlike backward-looking indices based on awareness, valuation, or other scale metrics, Quadric Index inspires and guides future decisions in all areas of a company of any size. In December, 2018, the crowdsourcing network used to collect and curate content for Quadric Index was spun-out to create Feats.
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