How can VR inspire the future generation of NNF union members?
NNF (the Danish Trade Union representing workers in Slaughter, Baked Goods, Dairy, Chocolate and Sweets, and Tobacco industries), faced the challenge of generating enthusiasm and interest in entering into these lines of work. So, we produced five 360º degree films that could be downloaded straight to your smartphone. In these 360º experiences participants were transported into one of the workplaces, for example, a slaughterhouse, accompanied by a role model who either themselves have finished their education, or are in the process of, and currently working as an apprentice in that facility. This gave the participants the chance to see a real workday from the first-person point of view and gain valuable knowledge and tips from the role models themselves.