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Denny's — Big Bowl Lovers
Love-a-Bowls slotted right alongside the Grand Slam and Moons Over My Hammy, giving Denny's six new bowls a name that earned the family resemblance. To launch them, the campaign committed fully to the pun, casting talent in absurdly oversized bowl-cut wigs to show how love for the bowls grew with every forkful. Static placements mimicked cheesy engagement photos, with bowl-cut models staring lovingly at their bowls beneath lines like Swipe right on our Southwestern Steak Love-a-Bowl. A subversive, attention-grabbing launch built on a single delicious pun.
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