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The Last da Vinci: The World is Watching
The Last da Vinci In 2011, the Salvator Mundi, a Renaissance painting depicting Jesus Christ, was confirmed to be a genuine Leonardo da Vinci. The masterpiece, which has been called a divine version of the Mona Lisa, was slated to headline the Christie’s Post-War & Contemporary Art Evening Sale in November 2017. To share not only the significance of the Salvator Mundi, but also give everyone the opportunity to experience this great moment in its history, Christie’s tapped Droga5 to make the sale of the Salvator Mundi a cultural phenomenon. We worked with world renowned portrait photographer, Nadav Kander, and set up a hidden camera beneath the painting in the galleries of Christie’s New York. During the final viewing, we captured film and still portraits of people’s real emotions as they were moved by the painting. The film was cut to the time length of 4:14, a reference to the scripture from the Gospel of John that describes da Vinci’s characterization of Christ in this painting. On November 15, 2017, the painting was sold for $450.3 million.
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