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ACTS OF HOMEMAKING
Some much-needed kindness for a Christmas like no other Woodie’s was never more culturally relevant than in the year 2020, when people spent more time in their homes than ever before. This was a year that home improvements took on a different meaning, as even the simplest of changes could improve the quality of someone’s life at home. So for a Christmas like no other, we told the story of how one small act of homemaking could become an act of kindness from one neighbour to another. Because if ever there was a Christmas to look out for one another, it was this one. As the reaction on social media showed, the story of Mrs. Higgins very quickly found a permanent place in the hearts of the Irish public.
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