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Virtual Reality Focus Group Interview
Danish Radio (DR) and the research institute, Ipsos Denmark, teamed up to investigate the possibilities of conducting focus group interviews in virtual reality. One issue that both parties often faced is the cost of getting an orderly focus group together. There are travel, care and other expenses associated with gathering X amount of people in one place. DR and Ipsos, therefore, contacted us to explore the possibilities of testing a focus group interview in Virtual Reality. We solved this case by reaching out to 3 respondents, all with different geographical locations and profiles, to join the interview. A pair of Samsung Gear VR glasses were sent out to all 3 respondents and VRDK made sure to guide the respondents through the setup of the VR Glasses and the setup of the virtual room where the interview was to be held. Due to bankruptcy from AltSpace (a virtual meeting room with the option of a custom design of rooms), the interview had to be held in Oculus rooms - A part of the software that comes with a pair of the Samsung VR Gear. The interview ran smoothly and lasted approximately 2.5 hours with a 15-minute break. Dansk: Danmarks Radio og analyseinstituttet Ipsos Danmark gik sammen om denne case, for at undersøge mulighederne for at foretage fokusgruppeinterview i Virtual Reality. En problemstilling begge parter oftes står med, er omkostningerne i at få samlet en ordenligt fokusgruppe. Der er rejse, forplejning og andre udgifter forbundet med at samle X antal personer på et sted. DR og Ipsos kontaktede derfor VRDK omkring mulighederne for at teste et fokusgruppe interview i Virtual Reality. Pilotprojektet var en stor succes, som på mange måder var fordi VRDK var forberedt til alt – Danmarks Radio 3 Respondenter, alle med forskellige geografiske placeringer og profiler, meldte sig til interviewet. Derefter blev der sendt et par Samsung Gear VR briller ud til alle 3 respondenter. VRDK sørgede for at guide respondenterne igennem opsætningen af VR Brillen og dertil opsætning af det virtuelle rum, hvor interviewet skulle afholdes. Grundet konkurs fra AltSpace (et virtuelt møderum med mulighed for egen design af rum) måtte interviewet afholdes i Oculus rooms – En del af softwaren, der følger med et par Samsung Gear VR. Interviewet forløb uden problemer og varede cirka 2.5 time med 15 min. pause. Nedenfor kan ses en kort video, hvor Søren fra Ipsos byder de 3 respondenter velkommen i det virtuelle rum inden start.
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