DiverseCast
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The Reckoning
Wellness apps weren’t made for everyone. Now, one is. With over 800 meditations created and voiced by BIPOC, Shine is the daily self-care app created to help make a more inclusive space to reflect and connect. For Shine’s first TV commercial, Droga5 created “The Reckoning” and launched it just ahead of World Mental Health Day. The film features a diverse cast that represents what Shine is all about: including everyone when it comes to self-care. Shine acknowledges the stress and anxiety BIPOC and other marginalized groups are going through and offers a space to heal. “The Reckoning”, the team behind it and the people represented in it all bring to life one very important message: We, the overlooked, will no longer continue to be ignored. We all deserve a seat at the table. We all deserve to live freely. And we all deserve to prioritize our mental health.
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