EndFamilyFire
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End Family Fire
The Brady Campaign to Prevent Gun Violence is committed to cutting the number of US gun-related deaths and End Family Fire. With over 33,000 deaths resulting from gun violence annually in the United States, the Brady Campaign to Prevent Gun Violence is committed to cutting the number of US gun-related deaths in half by 2025. Despite extensive evidence to the contrary, 63 percent of Americans believe that owning a gun makes your home safer. Because the fact remains, every day in America, eight children are unintentionally killed or injured by a gun, often one that is found loaded and unsecured in the home. In response to this ongoing crisis, a coalition led by the Brady Center to Prevent Gun Violence unveiled “End Family Fire,” a comprehensive public-education campaign focused on preventing the gun-related tragedies that occur daily because of these improperly stored weapons. The “End Family Fire” campaign is meant to bring awareness to this issue and prompt conversation among gun owners, especially those with children in the home, to ultimately make “family fire” a household term. Our approach is nonpartisan and focused on safety. We hope that families with a gun in the home will reevaluate their home-protection needs and take the necessary steps to be safe and responsible gun owners. Those that don’t own a gun can work to spread our message and impact their communities. The campaign hub, EndFamilyFire.org, is a digital experience that encourages families to reconsider their relationship with and behavior around guns in the home. The campaign was produced in partnership with the Ad Council and Droga5. PSAs were distributed to media outlets nationwide prompting a national conversation and driving awareness of the issue.
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