Corona sent young people home, and ruined all plans of gap year, study abroad and etc. They felt like they wasted for entire year on nothing. Luckily the client had a product that could save this traumatic feeling. A 2 year education, rather than 3 years. Signifly saw this as a relevant competitive advantage and created a response to that with a character that would go far not to waste his year. Credits Agency: Signifly