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ABC Fine Wine and Spirits has embraced Dry January with a cheeky new campaign created by Bacon & Eggs. Rather than promoting non-alcoholic alternatives, the campaign uses reverse psychology, playfully supporting Dry January while showcasing its extensive selection of wines, spirits, beers, and cocktails. In the main spot, ABC proudly declares its support for the month, only to describe its tempting products—cabernets, IPAs, and whiskeys—while humorously advising viewers not to indulge. The campaign, designed to maintain brand engagement during a typically slow sales period, runs across streaming platforms and social media in Florida starting January 6th. Agency: Bacon & Eggs Creative Production: Bacon & Eggs Creative Director of Marketing (Brand): Mary Beth Lytle Chief Marketing Officer (Brand): Sean Kelly Content Manager (Brand): Faith Bennett) Chief Creative Director: Kia Zomorrodi Copywriter: Connor Sullivan Production Manager: Alyssa Dersahagian Director: Kia Zomorrodi Director of Photography: Logan Fulton Gaffer: Thomas George Key Grip: Noah Frassetto 1st AC: Jacon Lallas Make Up: Jaclyn Jablon Second Unit DP (Florida): Wes Eldridge Second Unit Gaffer (Florida): Joe Pelham Second Unit HMU (Florida): Dee Dee Carnley Post House: Zwick Post Production Supervisor: Jared Kaplan Editor: Chris Anderson Color: Nathan Girard
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