Accell Group
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The work made for Accell Group runs to 1 verified project since 2021 — mostly Electric, Videography and Branding.
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Let's Move the World Forward
Accell Group, European market leader in e-bikes and bicycle parts and accessories, designs simple and smart solutions to give their customers a fantastic cycling experience. In their new purpose, various initiatives are part of Accell’s sustainability policy, which they launched with this online video. Ton Anbeek (CEO): “Our new purpose is a seamless fit with the fact that cycling moves the world forward; we truly are part of the solution.” On the road, off-road, trough the city and even in the office, Accell challenged Wefilm to show the variation of all the different brands they represent. Each introduced in their own power and nature. Wefilm found their similarity in the entrepreneurial spirit of all those family businesses and their will to keep push boundaries. https://www.wefilm.com/work Credits: Agency: Wefilm Creatives: Roel Welling, Glenn van de Dood, Boudewijn Bosman Directors: Robbert Alblas, Lennart Verstegen Producers: Rogier Sol, Koen van der Knaap Edit: Nick Rozenberg