Adecco
About Adecco
The work made for Adecco runs to 2 verified projects since 2019 — mostly Positioning, PortfolioDesign and Campaign.
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CEO for a Month
Imagine you're a young Gen Z adult scrolling through social media, wouldn't the chance to elevate your career by becoming a CEO for One Month catch your attention? Adecco Group, renowned as one of the premier destinations for top talent worldwide, is offering ambitious individuals the opportunity to work directly under the guidance of Global CEO Denis Machuel. This isn't just about shadowing him; it's about a month-long journey, complete with travel and a CEO-level salary! In this year's campaign, spearheaded by the Maverick Group, the focus was to vividly narrate the story of Adecco and the transformative CEO for One Month program. Leveraging social channels and a diverse media mix, the agency aimed to attract applications and build a robust talent pipeline for the client. Despite setting an ambitious target of 150,000 applications, they exceeded expectations by delivering over 190,000 high-quality candidates from across more than 40 countries. This achievement is noteworthy, especially considering the challenge of engaging the elusive Gen Z audience. The campaign's success was not just in driving recruitment numbers; it also revolved around telling the compelling Adecco brand story. The agency implemented a robust testing strategy across Paid and Organic channels, introducing two new platforms, TikTok and LinkedIn, specifically for the program. Through this multifaceted approach, they not only surpassed their application goals but also fostered a deeper connection with their audience and successfully unveiled the unique opportunities offered by Adecco.