Ahli United Bank
About Ahli United Bank
The work made for Ahli United Bank runs to 1 verified project since 2020 — mostly Cinema, Campaign and Communication.
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Al-Hassad
Challenge For a long period Ahli United Bank had not communicated anything in cinemas, which the client thought was a very good touchpoint for their target audience. We were briefed to come up with an ad for the cinema that would cut through the clutter, and also incentivize people to sign up to Al-Hassad, AUB's draw account. Inspiration We drew our inspiration from various coming attractions movie trailers. Idea Our idea was to make our ad camouflaged in the shape of a coming attractions movie trailer. Growth In a highly competitive market, with many other banks offering a similar product, the Al Hassad campaign proved so successful, that it won the client the award 'Best Savings Product Award, Kuwait 2019' from the Banker Middle East Magazine (the communication aspect also being part of the judging criteria). Credits: WUNDERMAN THOMPSON AGENCY https://www.wundermanthompson.com/work/al-hassad