Aleve
About Aleve
The work made for Aleve runs to 1 verified project — mostly Marketing, Branding and MotionGraphics.
Inside the Aleve network
The people, teams, and projects that make up the Aleve network
Featured project
All Day Strong
We love it when we are brought into the design process early. And that’s just what happened with rebranding for Aleve, a leading over-the-counter pain-relief product. Ad agency Energy BBDO approached us right at the start, to design new graphics and a series of commercials that could revitalize and add recognition for the brand. There are always “must-haves” and “must communicates” with every briefing, and with this project, the laundry list was a long one. We needed to show the iconic shape of the bottle, the logo, and Aleve’s signature arch. We needed to communicate that the pain relief the product delivers lasts all day. In some of the spots, we also had to focus on specific benefits, such as relief of seasonal symptoms and back pain. And we had to do it all very quickly. We were able to check all of the boxes and still deliver a result that was uncluttered and beautiful which is an achievement of which we are very proud. https://www.sarofsky.com/work?page=7