American Bath Group
About American Bath Group
The work made for American Bath Group runs to 1 verified project since 2022 — mostly BusinessStrategy, BrandIdentity and AdCampaign.
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MAAX Bath Website
MAAX Bath is known as a leader in bathware innovation. But after years of relying on expensive printed catalogues that go rapidly out of date, the company needed a more cutting-edge solution to marketing its evolving range of products. Sid Lee set out to create maax.com, a low-maintenance multitenant website that promotes the brand’s evolution rather than hindering it. They provided the strategy, design, development and programming as well as usability testing to create MAAX Bath’s new and highly efficient website. Held up by Sitecore’s native content and commerce platform, Sid Lee built MAAX Bath’s digital presence to centralize product information, simplify data management and synchronization and optimize online marketing campaigns as well as cross-publishing tools. Sid Lee successfully engineered maax.com to offer a unified customer experience across bathware brands. Now catalogue updates have been entirely replaced, with the site providing greater efficiencies since it can serve content to users with only a few clicks. https://sidlee.com/en/work Credits: Sid Lee