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A company has launched the latest evolution of its “A to Anywhere” platform, featuring a tiny wind-up car on a cross-country adventure to reunite with its owner, navigating suburban streets, rivers, and wildlife encounters. The campaign highlights the brand’s range of products and services, emphasizing its commitment to supporting Australians on the road. To bring the story to life, the model car was custom-designed, 3D-printed, hand-painted, and equipped with moving parts, with multiple versions built for different terrains. The project used innovative in-camera techniques and special rigs to capture dynamic, realistic shots. The campaign will be distributed nationally across multiple channels, including broadcast, outdoor, radio, and social media.Teams spotlight
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