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Scope and challenges: ArcelorMittal wanted to develop new communication strategies in order to promote its products. Pre-sales: •The promotion of Arcelor’s new innovative materials •3D-centric product configuration tool •Online interactive videos 360° (YouTube + Cardboard VR) •Sales tool to prepare the customer meeting with specific and adapted products L&S Solution & Realization: •Iterations with the customer on the storyboard to showcase ARCELOR’s products optimally with this VR technology •Creation and edition of 4K video Cardboard •High quality video and sound mixing •Highly Interactive and Immersive Real-Time Configurator, showcasing every steel grades that ARCELOR produces •Switch between TV Display Mode and Virtual Reality directly from a custom iPad remote App https://light-and-shadows.com/