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In a time when self-care and wellness are crucial, Arrae is addressing real women's health issues with its latest product, Tribiotic, which offers comprehensive support for gut, immune, vaginal, and skin health. Partnering with creative agency Red Tettemer O’Connell and Partners, the campaign is directed by actress Alison Rich and features an all-female leadership team. It presents a refreshing take on women’s wellness through four comedic yet authentic ads—“Sh*t Talk,” “Appointment,” and “Cancel Culture”—which humorously explore the often unspoken preparations women undertake before intimate encounters, while encouraging consumers to switch to Arrae’s cleaner probiotics. The campaign, launching on October 20 across various streaming platforms and social media, aims to highlight the genuine experiences women face, promoting Tribiotic’s benefits for microbiome support and overall well-being. A fourth spot, “Block Him,” featuring another product, MB-1, will debut early next year.
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The teams with the most verified roles on Arrae projects