Association des journalistes de l'environnement (AJE)
About Association des journalistes de l'environnement (AJE)
The work made for Association des journalistes de l'environnement (AJE) runs to 1 verified project since 2018 — mostly ClimateChange.
Trending project
Association des journalistes de l'environnement (AJE) projects with the most verified people and teams
Inside the Association des journalistes de l'environnement (AJE) network
The people, teams, and projects that make up the Association des journalistes de l'environnement (AJE) network
Featured project
Bordeaux 2050
McCann collaborated with researchers, scientists and wine experts who used the projection of climate and weather data over the next 30 years to simulate the exact taste of a Bordeaux grown in 2050. They selected grapes from different regions of the world, where these extreme conditions of heat, drought and cold already exist. The result: 2-4 degree heat waves diminished the aroma, drought made the taste bitter and drier, devastating frost and hail caused fruit wastage. Bordeaux generated over 500 million organic impressions across articles from Huffington Post, Le Figaro, L'Express, Franceinfo, Science and Future, triggering 100,000 social media mentions. For the first time in history, climate skeptics have been forced to taste the negative effect of climate change, which they previously ignored.