Auckland Transport
About Auckland Transport
The work made for Auckland Transport runs to 2 verified projects since 2025 — mostly Campaign and Brand. Most of it comes from 2 teams, including Supernormal and Federation.
Trending projects
Auckland Transport projects with the most verified people and teams
Inside the Auckland Transport network
The people, teams, and projects that make up the Auckland Transport network
Featured project
WX1
Auckland Transport has launched a culturally driven campaign for its fully electric WX1 bus service, using an original hip-hop track by Church & AP to reposition public transport as a reflection of local identity rather than a functional utility. The campaign introduces “WX1” as a music-led platform designed to resonate with West Auckland communities, drawing on hip-hop culture as a natural expression of the region’s voice and reframing the bus route as something emotionally and culturally owned by its users. Rolled out initially without overt branding, the track was seeded through music channels before being revealed as part of the transport initiative, supported by a hero film, social content, OOH, and TikTok activation. By blending music, local storytelling, and surreal visual elements in the accompanying video, the campaign aims to shift perceptions of public transport from information-led messaging to culturally embedded experience, strengthening pride and encouraging greater ridership on a key commuter route connecting West Auckland and the city centre.
Teams spotlight
The teams with the most verified roles on Auckland Transport projects
Team
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