Aurora Solar
About Aurora Solar
The work made for Aurora Solar runs to 1 verified project since 2020 — mostly UI, Copywriting and Animation.
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Inside the Aurora Solar network
The people, teams, and projects that make up the Aurora Solar network
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Visual Identity of Aurora Solar
The shift to solar is crucial. The inevitable next step to life on this planet. The question isn’t whether we will shift to solar, it’s whether we can do it fast enough. Aurora Solar exists to hit fast forward on a solar future for everyone. With its industry-leading solar design software and end-to-end approach, Aurora Solar’s platform is a one-stop-shop from lead to installation. In a rapidly evolving and growing industry, Aurora Solar’s stronghold on functional benefits were coming under increasing pressure. Strategically, Hello Monday's challenge was to expand this functional space around accuracy to claim a more ownable emotional space, around their role in leading and setting the industry standard. Building on this positioning, the creative agency developed a new Visual Identity for the brand. The result is a bold and premium identity that is also dynamic, hinting at Aurora Solar’s ever-evolving nature — constantly innovating to move the solar industry forward and to bring the future closer. Brandmark: The brandmark represents a lot of things that are core to the Aurora Solar brand — there’s the sun, of course, shown in combination with a roof, while the pattern represents connectivity. Solar Grid: The frame is used as a dynamix cisual element, bringing the idea of the solar grid into the brand story. Colors: Aurora Solar has a simple, sleek, yet natural graphic style with a diverse and rich visual expression. The colors are inspired by sunsets and sunrise. Credits Brand: Aurora Solar Creative Agency: Hello Monday Learn more about the project: https://www.hellomonday.com/