Avex
About Avex
The work made for Avex runs to 2 verified projects since 2015 — mostly YouTubeVideo, CrossMediaCampaign and Music. Most of it comes from 1 team, including Whatever Co.. The people who work most often on Avex projects include Matt Anderson and simon ampel.
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Inside the Avex network
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Featured project
Namie Amuro - Golden Touch
In 2015, Whatever was given the opportunity to produce the “Golden Touch” music video for Japan’s Queen of Pop—Namie Amuro. The brief was to come up with an artistic concept which was viral enough to reach new audiences around the world. The solution: Create a new music video viewing experience by applying virtual optical illusion techniques that blended with the song’s title and lyrics. The music video, which stimulated the experience of touch screens without actually using them, invited viewers to virtually touch the video by directing them to place their finger on a specific point on their computer screen. By this act of touching the screen, the viewer appears to control the story unfolding in the video. Golden Touch became a worldwide sensation in just weeks, accruing more than 10M views online. To celebrate this achievement and to express the gratitude to the fans of Namie Amuro, Whatever created a special “Golden Touch—10 Million Views” version of the music video which also revolved around the viewer’s fingertip
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