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This August 6th, A&W is elevating National Root Beer Float Day with a nationwide challenge, inviting people to show off their strength for a free small Root Beer Float. From 2 pm to 8 pm local time at participating A&W locations, fans can earn their float by striking their best muscle-flexing pose. The promotion, in collaboration with A&W’s longtime agency Cornett, highlights the impressive weight of the Root Beer Float, which combines over three pounds of Made Fresh Root Beer and creamy vanilla soft serve. To spread the word, A&W enlisted influencers like Keith Habersberger from The Try Guys and created a home exercise kit with float-themed gear. The campaign, featuring social media promotions and paid ads, encourages a donation to Disabled American Veterans (DAV), though no purchase is required. Liz Bazner, A&W’s VP of Marketing, emphasized that this campaign aims to celebrate the iconic float's substantial size and engage a broader audience.
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