Bankrate
About Bankrate
The work made for Bankrate runs to 1 verified project since 2021 — mostly Targeting and CustomerJourney.
Trending project
Bankrate projects with the most verified people and teams
Inside the Bankrate network
The people, teams, and projects that make up the Bankrate network
Featured project
Turning a Product Need into a Brand Solution
Bankrate had a range of digital products that were generally stumbled upon accidentally. The brand itself had no meaning or recognition among Millennials. Millennial financial triggers are so personally unique and impulsive that they only trust one source for their needs—Google. New Honor Society made Bankrate the “first step in every next step,” by intercepting common moments – large and small – where Millennials need financial services most. The “For every next” brand platform leveraged user-generated content from YouTube and TikTok to show real life moments that lead to big life changes. These authentic financial triggers fit seamlessly into social feeds, making the content feel less like ads and more like entertaining, relatable stories that consumers want to watch and share. The spontaneous moments helped Bankrate meet their younger audience where they are and provide them a relevant, trustworthy destination other than Google to take their next financial steps. Credits Agency: New Honor Society