Bates Y&R
About Bates Y&R
The work made for Bates Y&R runs to 1 verified project — mostly AugmentedReality and Intertisement.
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Christmas Card for Bates Y&R
The advertising agency Bates Y&R sent their customers a very different Christmas card. Using Augmented Reality the employees are singing "Deck the Halls" on top of the card. A showcase of new technology With the Christmas card, Bates Y&R illustrated how new technology could be used creatively to capture the recipient. When seen through the associated App, the employees sing the Christmas song while their facial mimic follows the music. Animation and effects To show the different aspects of Augmented Reality, we created snow which slowly falls and covers the card. The volume depends on the user's distance to the Christmas card. https://intertisement.com/cases/bates-yr/