BBFC
About BBFC
The work made for BBFC runs to 1 verified project — mostly WebDesign and AppDesign.
Inside the BBFC network
The people, teams, and projects that make up the BBFC network
Featured project
Digital Transformation for the BBFC
British Board of Film Classification, the age ratings organisation for audio-visual material in the UK, launches a technical triad of enhanced digital platforms. Following a company-wide rebrand of their iconic age rating symbols, Clock was tasked with enhancing the BBFC’s varied digital portfolio to ensure it reflected this modern identity. Spanning three different platforms, Clock undertook a significant rebuild to help define a new direction for both the CBBFC (targeted at parents, kids and teachers) and BBFC sites, as well as reimagining the BBFC app to provide a more streamlined and personalised user experience that users would love to come back to time and again. Since launch, results of the new sites have been extremely impressive already. Highlights include a 55% reduction in bounce rate on the new CBBFC site within a few months and a threefold increase in the average session duration of each user. Their audience is demonstrably more engaged with the new functionality and content. For the BBFC platform, the design and technology that Clock implemented has resulted in a 33% increase in performance, 200% improvement in accessibility and 14% improvement in SEO. www.clock.co.uk