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BC Nurses’ Union projects with the most verified people and teams
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Featured project
The project is a holiday campaign that honors nurses’ unwavering dedication by highlighting the contrast between how the festive season is typically experienced and the reality faced by those working on the frontlines of care. Using an upbeat, familiar holiday song against emotionally powerful imagery, the campaign juxtaposes moments of joy with scenes of grief, childbirth, and life-saving work to underscore the sacrifices nurses make while others celebrate. It aims to authentically represent the breadth of nursing roles across different care settings and to acknowledge the personal time nurses give up to support their communities. The work was rolled out across multiple channels, including broadcast, audio, outdoor, digital, and social platforms, as a collective message of gratitude and recognition.Teams spotlight
The teams with the most verified roles on BC Nurses’ Union projects