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We are at the cusp of mass adoption of smart home technology. Connected home products in the US are projected to be in 63 million homes by 2022. This would result in a market value of almost $53.5 billion. Even more, 91% of those who currently use smart home products would recommend this technology to others. The problem? There is no standard platform for IoT technology, including hardware and software designed for home automation. In today’s world, each device manufacturer builds its app. Hence, users are forced to open and operate a different app for each connected device in their home. This notion bothered Mutual Mobile’s strategists, program managers, designers, and developers. As a result, they found themselves thinking about what could be done to improve the clunky state of smart home affairs. Thus, the idea for Beam was born. Mutual Mobile's experts researched first-hand experiences with consumers, compared compatible HomeKit-enabled products, dissected APIs, and spent hours iterating on the possibilities of a truly smart home. Based on findings from this exercise, they built high-fidelity prototypes that were tested and improved to create the best smart home app possible. Credits: Agency: Mutual Mobile https://mutualmobile.com/