BECK´S
About BECK´S
The work made for BECK´S runs to 4 verified projects since 2018 — mostly Advertising, Campaign and Marketing. Most of it comes from 2 teams, including AKQA and HEFTY. The people who work most often on BECK´S projects include Eduardo Correa Kissajikian, Igor Fajardo and Joao Luz.
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Inside the BECK´S network
The people, teams, and projects that make up the BECK´S network
Featured project
Becks 70+
The campaign introduced a special Beck's beer crafted for drinkers aged 70 and older, featuring an increased IBU to accommodate their reduced taste sensitivity, ensuring they could enjoy the same bitterness as younger drinkers. Exclusively available to this age group, it sparked curiosity and FOMO among younger audiences. The launch took place at a vibrant techno party where only those 70+ were served the beer, which was later distributed to elder influencers or their grandparents. The campaign challenged age stereotypes, depicting older consumers in a youthful and "cool" light, thereby reshaping generational perceptions.
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