BENEFIT
About BENEFIT
The work made for BENEFIT runs to 6 verified projects since 2024 — mostly Campaign, Advertising and Brand.
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Badgal Bounce Mascara
Benefit Cosmetics partnered with Arcade Studio to create a series of bold 3D animations for the launch of BADgal BOUNCE Mascara. Featuring dynamic camera movements, playful product visualisations, bold typography and the brand's signature pink aesthetic, the campaign showcases the mascara in stylised, high-energy environments designed to capture attention. The animated assets were rolled out across social media, e-commerce platforms and in-store digital displays to support the product launch.