Best&Less
About Best&Less
The work made for Best&Less runs to 2 verified projects since 2024 — mostly Advertising, Video and Brand. Most of it comes from 2 teams, including Infinity Squared and Connecting Plots. The people who work most often on Best&Less projects include Tracy Terashima and Will Dance.
Trending projects
Best&Less projects with the most verified people and teams
Inside the Best&Less network
The people, teams, and projects that make up the Best&Less network
Featured project
So. Much. Better
Best&Less has launched its new brand campaign, ‘So. Much. Better’, developed with Connecting Plots Group, celebrating the beautifully messy reality of modern Australian family life and redefining value as the freedom to be present in the moment. Grounded in insights showing parents feel pressured by unrealistic standards and distracted by worries about mess and appearances, the campaign rejects perfection in favour of authenticity. Featuring an original song by award-winning country artist James Johnston and a documentary-style approach led by filmmaker Hailey Bartholomew, the work captures unscripted moments from 15 real Australian families in their homes. Rolling out nationally across BVOD, digital, in-store, social, PR and retail channels, the campaign reinforces Best&Less’ 60-year heritage while championing a more honest, human view of family life—because life doesn’t have to be perfect to be So. Much. Better.
Teams spotlight
The teams with the most verified roles on Best&Less projects
Team
Team
People spotlight
The people with the most verified roles on Best&Less projects
