Biocoop
About Biocoop
The work made for Biocoop runs to 1 verified project since 2015 — mostly RaiseAwareness, Awardwinning and BrandIdentity.
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The people, teams, and projects that make up the Biocoop network
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The Most Eco-Friendly Campaign Ever
Biocoop is the first retailer of organic food in France. It has been founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked FF Paris to raise awareness about their uncompromising ethics and philosophy. The campaign needed to stay true to their DNA. The idea was to produce the first eco-friendly integrated campaign ever. FRED & FARID had to rethink every single production detail from scratch and find green innovative ways to address every touchpoints. Plane transportation, use of actors, postproduction or digital retouching were banned. They took special care to control the origins and compositions of all devices, built some of them when needed, reused old techniques to shoot prints and films, and invented new ones on the Internet and social networks. https://fredfarid.com/work